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What happens if work is done without an accounting system? Everyone works as accustomed to some people make notes on paper or in Excel, other in general don't consider it necessary to fix the process of their work.
Fortunately, industrialization reached the level when there is a way out of the situation - to automatize a customer relationship management, i.e., the integration of a CRM-system.
Today’s world of business is developing very rapidly. Data is becoming bigger, client base grows and in real time of fierce competition CRM software may make more sense than ever.
CRM or Customer Relationship Management is a software for effective marketing automation with detailed reporting, down to the per-customer level. It's a smart way to track and scale the sales pipeline.
Customer relationship management systems are on the market for about 20 years. The sellers of CRM systems rely on Your hopes to increase business profitability, improve relationships with customers. That is true, but not always successful operation of a CRM system depends on the quality of the software used.
When the company is focused on re-sales and work with clients on an ongoing basis, relevant information about sales, assortment, bonuses of loyalty system and other similar information are very important for quality work. In this case, the issue of timely and accurate data exchange between CRM and ERP is extremely relevant.