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Despite the fact, that every developer takes care about perfect functioning of the application, sometimes shit happens. Reasons can vary, depending on the human factor, unreal deadlines, obscure technical specification, last minutes improvements, poor testing and so on. All these factors can create significant losses, world fame and comic situations simultaneously.
What happens if work is done without an accounting system? Everyone works as accustomed to some people make notes on paper or in Excel, other in general don't consider it necessary to fix the process of their work.
Fortunately, industrialization reached the level when there is a way out of the situation - to automatize a customer relationship management, i.e., the integration of a CRM-system.
Nowadays, it is quite difficult to imagine a website without a CMS, because adding and editing information would be possible only for experts.
The CMS operation principle is based on the separation of content and design of the website. Usually, the design of the website rarely changes, while content changes can happen every day.
Today’s world of business is developing very rapidly. Data is becoming bigger, client base grows and in real time of fierce competition CRM software may make more sense than ever.
CRM or Customer Relationship Management is a software for effective marketing automation with detailed reporting, down to the per-customer level. It's a smart way to track and scale the sales pipeline.