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Every company has a range of business processes, even if the company did not think about it or calls them otherwise. These can be processes of sales, procurement, a number of production processes, management processes, and many others.
When the company is focused on re-sales and work with clients on an ongoing basis, relevant information about sales, assortment, bonuses of loyalty system and other similar information are very important for quality work. In this case, the issue of timely and accurate data exchange between CRM and ERP is extremely relevant.
Rapid progress in technology literally "flows" in many spheres of business.