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Have you ever heard an acronym or abbreviation but you didn't know what it meant?
Some specific acronyms can have multiple meanings, and sometimes Wikipedia can't provide you with a clear definition.
That's why we want to point out the most common marketing acronyms you'll hear in the business sphere. Some phrases may be confusing, so let me lay it all out for you.
Every company has a range of business processes, even if the company did not think about it or calls them otherwise. These can be processes of sales, procurement, a number of production processes, management processes, and many others.
When the company is focused on re-sales and work with clients on an ongoing basis, relevant information about sales, assortment, bonuses of loyalty system and other similar information are very important for quality work. In this case, the issue of timely and accurate data exchange between CRM and ERP is extremely relevant.