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Business always demands investments, which vary depending on your activity. Furthermore, it requires training and recruitment costs, because 20% of competent team’s efforts gives 80% of result. And finally, your business should be profitable, and bring you sufficient net income. Also it's worth to mention that except space and human resources, you will spend money on equipment, furniture, electricity. If your are not going to build a big factory, are these expenses worth it?
Have you ever heard an acronym or abbreviation but you didn't know what it meant?
Some specific acronyms can have multiple meanings, and sometimes Wikipedia can't provide you with a clear definition.
That's why we want to point out the most common marketing acronyms you'll hear in the business sphere. Some phrases may be confusing, so let me lay it all out for you.